Marketing

Program Overview
Admission Requirements
Application Deadlines
Program Types:
Fields of Study:
This area of study is offered in Bachelor of Arts (BA), Bachelor of Arts Community Studies (BACS)

Please select your province for specific admission requirements.

General Requirements for High School Graduates

  • See CBU鈥檚 English Language Requirements here.
  • English 12 (academic or advanced)
  • Math 12 (academic or advanced)
  • 3 additional grade 12 academic or advanced level courses

Please select your country to view admission requirements.

Transfer Student Requirements

  • In order to transfer to 小猪视频you must be in good academic standing at your current/previous institution.
  • You must meet the general admissions requirements (or the post-secondary equivalent) for the program, found under the Canadian or International tabs of this tool.
  • To see if your institution is an articulation partner, please view our articulation agreements page.
  • Please email us if you have specific questions about admission requirements and transferring to CBU:
In order to register for courses, you must accept your offer and confirm your seat at CBU. For detailed steps on how to do this, please reference your acceptance letter in your future Student Account

Give Any Business The Marketing Edge

Every business depends on key marketing decisions, from branding to advertising, to help drive revenue and increase market share. At 小猪视频, we provide a comprehensive approach using modern facilities and approachable faculty who have real experience in the marketing world. You will learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

At CBU, you鈥檒l learn about ways to make business decisions with the use of simulations and case studies. Learn about the role various stakeholders play in an organization’s marketing decisions, while immersed in a friendly culture that inspires creativity and communication.

Sample Courses and Resources

Why study at CBU?

When it comes to helping a business achieve clarity in marketing, communication and strategic planning, a perspective makes all the difference. As one of the top islands to visit in the world (rated by Travel + Leisure Magazine) few locations can offer the same kind of incredible benefits that studying on Cape Breton Island provides.

Our marketing program is taught by professors who have connected with the local business community to bring real-life marketing situations into the classroom. With modern facilities, and accessible, engaged faculty, students at 小猪视频have the opportunity to gain a well-rounded learning experience every single day. You will learn how to use strategic marketing skills to analyze the market and develop marketing plans, all in the spirit of helping local, national, and international businesses attract customers and drive sales.

What skills will I gain from this program?

  • Critical marketing skills
  • Strategic development skills
  • Data collection and analysis
  • Analysis of consumer behaviour

Possible Career Paths

  • Sales and Personal Selling
  • Advertising
  • Market Research
  • Public Relations
  • Supply Chain Management

Faculty

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